As Wassily Kandinsky once said, “Color is a power which directly influences the soul.” In fact, colors impact mood, feelings, and behaviors. We all associate a certain feeling and different concepts with each color. Although the impact of colors can be subjective, it can also be universal or according to the surroundings we are living in. Similarly, our color perception can be rooted in our own experiences and cultures. Regardless, the fact remains that colors impact our mood, feelings, and behaviors.

6 Impact of Colors on Mood and Behaviors Click To Tweet

Colors are a powerful means of communication. We know them for their in-depth meanings and symbols. Colors also affect our mood, feelings, and behavior. They are also used in literature as symbols.

For instance, the blue walls of the room might depict sadness to some people while others find it enlightening and inspiring. Artists, designers, and advertising agencies also believe that colors can influence human behavior. They have a strong psychological effect on humans. Therefore, colors touch our senses, influence our feelings and evoke certain reactions. 

From love to grief, colors impact mood and thereby communicate emotions. So, today we are going to discuss how these colors affect our moods, feelings, and behavior.

Impact of colors


Blue has a calming effect. This is why beaches, the sky, and even a room with blue paint seem relaxing. Blue is the color of sympathy, calmness, peace, harmony, companionship, and trust.

In the aura, blue indicates serenity, contentment and spiritual development. So, look to the skies, the lakes, the seas of the earth for the lovely benefits that the color of blue brings into our lives.

Blue is also widely believed to stimulate creativity so be sure to wear blue if you need to brainstorm about something with your co-workers or friends. Also, people who wear navy blue find that public speaking becomes less uncomfortable, and the words flow more smoothly.

Conversely, many believe that blue colors impact mood with sadness, coldness, and distance. So, this is something to keep in mind as well.


Green is the color of nature. It is full of hope, life, and harmony. It also symbolizes security and growth. We frequently use green in color therapy to cure grief and anxiety.

Green is around us almost anywhere on our big, beautiful earth. For some, it symbolizes the vitality of life energy and also financial income. Green is also symbolic of resurrection which we see each Spring. Interestingly, impact of colors is an important part of the human psychological and spiritual experience that dates back beyond written history. Incidentally, one of my favorite colors for as long as I can remember is green.

However, traditionally, green is the color of the Heart Chakra which helps us with our emotions, our compassion, and our empathy towards ourselves and others. A nice and effective way is to use it in meditation as a green symbolic color.

Negative emotions that are attached to the green color are envy and jealousy. These are emotions for which colors impact mood quite harshly.


The red color represents love, danger, attention, and warmth. We associate many contradictory traits and emotions with red. It is the most passionate color that drives attention.

From showing love and warmth to taking revenge, the red color symbolizes a variety of emotions.


Yellow stands for light, optimism, and joy and relieves anxiety and depression. It is the color of the sun that also represents knowledge and logic.

Yellow also symbolizes emotions like avarice, envy, and selfishness.


We all know that the white color represents purity. It is a symbol of peace, innocence, and clarity. White color has a magical spectrum that can be used for all colors.

Although white color lacks any negative attribution in literature, snow (which is white) symbolizes inaccessibility. In some eastern countries like China, the white color also represents mourning and death.


Black represents dignity and prestige. The fashion industry uses black to symbolize solemnity and nobleness.

Black also symbolizes darkness. It also suggests mystery, sadness, and infinity.

Conclusion to Impact of Colors

It is our wish that you find this post enlightening and helpful. If you have any questions or suggestions, we love to hear from you in the comments below. Also, kindly accept our invitation to join our group on Facebook to surround yourself with kindred spirits and post your encouraging messages.

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