Colors hold energy that affects the viewers. They amazingly affect our emotions, and as a result, our behaviors. They are also a source of information. Even though how color affects you might derive from personal experiences, the psychology and science of color show us that there’s far more to it than “meets the eye.” As Wassily Kandinsky once said, “Color is a power which directly influences the soul.”

The simple truth is that colors influence us. We all associate a certain feeling and different concepts with each one. Although the impact is subjective, it’s also universal according to the surroundings in which we live. Similarly, our color perception derives from our own experiences and cultures. Regardless, the fact remains that colors impact our mood, feelings, and behaviors.

Colors are also a powerful means of communication. Colors also affect our mood, feelings, and behavior. We also use them in literature as symbols. For instance, blue walls of a room makes me feel serene and as if I’m relaxing.

Artists, designers, and advertising agencies know that colors influence human behavior. Moreover, they have a strong psychological effect on humans. Therefore, colors touch our senses, influence our feelings and evoke certain reactions. From love to grief, colors impact mood and thereby communicate emotions.